When your team comes out with a new jersey, you can (a) say “Here’s the new jersey. We like it and hope people buy a lot of them”; or (b) reach for a lot of symbolic hooey. Tampa Bay has chosen (b):
On May 1st, the Rays will don a new alternate jersey when they host the Red Sox at Tropicana Field. It will be a navy blue button-down with RAYS outlined in white trim with a light blue shadow across the chest.
The sunburst emanating from the “R” is forty percent larger than the sunburst on the team’s home and road jerseys. Light blue piping surrounds the sleeves and collar and extends down the front of the jersey. The player’s name and number are featured on the back [in navy] outlined in white.
The new top was designed by the Rays and officials from Major League Baseball and if the first addition to the team’s on-field apparel since the re-branding of the franchise in November, 2007.
“Rays apparel, marked by our signature sunburst and light blue accents, has been embraced by fans throughout the state of Florida and across the nation,” said Rays President Matt Silverman. “The amplified sunburst on our new alternate jersey represents the brightness of our organization and its growing impact throughout the Tampa Bay region and central Florida.”
This first addition since November 2007, eh? Man, they really were due for a makeover.