Thursday, December 03, 2009
This brings me no joyPosted by Dan Novick
As many of you know, my baseball loyalties lie with the Yankees. The Evil Empire often catches a lot of flack for acting like, well, an Evil Empire. I've defended them time and time again on the internet, to my friends, and to my eternally pessimistic dad. But when the Yankees send this letter to some of their biggest fans, I can't really defend them:
Accordingly, demand is hereby made that you immediately cease and desist from using
the YANKEE UNIVERSE name and the Logo, any other Yankees Mark and any other MLB
Mark in and as the name of your Website, to promote the Website, to seek advertising any other
commercial opportunities, in and as the Domain Name, and in any other manner that would
cause consumer confusion, dilution of the MLB Marks, or imply any sponsorship or
endorsement of your Website or its contents by any MLB Entity.
The guys at TYU run a quality blog, and do nothing to take away from the Yankee brand. I don't see why the use of the Yankee logo and the team name in their website is reason to make them change their website around. If you read the quoted text in the linked post, the Yankees say the website is falsely claiming to be under "some endorsement or sponsorship by the Yankees." If that's the problem, the writers should take a page out of RLYW's book and put this disclaimer on the top of the site:
Disclaimer: If you think this is the official website of the New York Yankees, you're an idiot. Go away.
I'm no lawyer, but wouldn't that solve one of the major problems? Taking off the Yankees logos and such would solve the second problem of... displaying logos.
If you have any expertise in this area, please do chime in in the comments.
Dan Novick is a lifelong Yankees fan, and still gets the chills every time Enter Sandman plays from the Yankee Stadium speakers. He welcomes comments and questions via e-mail.