Baseball. Blogging. Whenever.

Wednesday, April 22, 2009

Bring it

MLB Advanced Media will formally announce today that in May it will debut what's meant to be a online baseball newspaper featuring columnists, including NBC/MSNBC's Keith Olbermann . . .

. . . Bowman says the as-yet unnamed site will try to offer "a newspaper look — big pictures and big headlines — because it's an effective way to communicate. Not necessarily 'Headless Man Found in Topless Bar' headlines, but we want a tabloid look. We don't want it to just look like news items and a series of blogs." Sounds pretty 20th century. But that's OK, says Bowman: "I like to think there are columnists who are out there and not being read like columnists were when I was growing up — and the only thing against them is that they're, say, 52. That doesn't disqualify them for me."

Bowman says mlb.com gets a whopping 60 million unique users per month, which is higher than its Nielsen traffic measurements, during baseball season. But Bowman says he doesn't want the new site "to just be an adjunct" of mlb.com: "The facts are on mlb.com. But people like to read what people think."

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