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May 26, 2012
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Baseball. Blogging. Whenever.Friday, December 19, 2008JetBlueThe Red Sox have named JetBlue airlines as their official carrier:JetBlue Airways Corporation, Boston's leading value airline offering more destinations than any other carrier at Logan International Airport, is proud to announce a multi-year partnership with one of the charter teams in the American League of Professional Baseball, becoming the Official Airline of the Boston Red Sox and partner of Fenway Park. Red Sox Executive Vice President/General Manager Theo Epstein, Red Sox Manager Terry Francona and JetBlue's CEO Dave Barger along with Wally the Green Monster celebrated the announcement today with hundreds of JetBlue crewmembers and fans of Red Sox Nation at Logan International Airport. Ridiculously wordy press releases notwithstanding, this is probably a smart move by both parties. JetBlue is probably the best brand in domestic air travel. The Red Sox are probably the best brand in baseball. Unlike a lot of these kinds of corporate partnerships, I can imagine this arrangement actually helping the businesses of both the Sox and JetBlue. Bonus: JetBlue crew members can help the team deal with the always-critical Boston media whenever they get out of line. Posted by Craig Calcaterra at 2:38pm Comments
John Henning said...
It’s a shame the name is JetBLUE; imagine the fun the Red Sox radio guys could have had with JetRed. Though I suppose you could run a spot something along the lines of “Bleed red? Fly blue.” Colors are fun. Posted 12/19 at 04:26 PM
John Henning said...
Then again doesn’t everyone bleed red…? Didn’t really think this one out, did I? Posted 12/19 at 04:27 PM
APBA Guy said...
I hope this helps my Jet Blue stock. They got pummelled in the oil price run-up last summer and of course, are not recovering in this current climate. Oh no, wait. The stock markets are in NY. Nooo…. Posted 12/19 at 05:35 PM
pete said...
Daniel: And what would you call it when teams, throughout history, have told players: “We just can’t afford to pay you X”? They’ve lied the whole way through, and I can assure you that they aren’t going to be paying anyone an amount that makes their business unprofitable. If the Red Sox choose to offer Mark Teixeira $260M, it’s because they’ve decided that they can pay him that much and still make a profit. And if he’s worth that much to them, why should he accept a lower offer and allow them to take the rest as profit? Posted 12/19 at 06:33 PM
pete said...
Eek, wrong post. Sorry guys. Posted 12/19 at 06:33 PM
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I’m sensing some cross over with Roush Fenway Racing and having Jet Blue planes decaled beyond recognition and pilot thanking all their sponsors for a good flight.