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Thursday, March 12, 2009
Mets/Willets PointCitigroup and any other business that buys naming rights obviously wants more than their name on the building. They want the name to be used constantly as people refer to the place in conversations, on broadcasts, in directions, in news stories, and everywhere else for that matter. "I'll meet you at Citi Field." "We're located just off the Long Island Express Way, two blocks from Citi Field!" "Hello again everybody, and welcome to beautiful Citi Field, where today the Yankees play the Red Sox in a game relocated due to Yankee Stadium's destruction at the hands of Dr. Manhattan." That kind of thing.
In reality, the majority of these efforts are thwarted in that people either continue to use the old name for the stadium or the name of the stadium the corporate name is replacing, or more creatively, people come up with cutesy new names in an effort to avoid using the corporate name. BOB. The Phone Booth. That kind of thing.
The New York Metropolitan Transit Authority is taking it one step further, telling Citigroup that if they want their name used on a subway station, they'll have to pay for the privilege.
Good for the Transit Authority.
Posted by Craig Calcaterra at 7:30am
As noted the Jackie Robinson is the old Interboro, and I have never heard anyone under the age of 70 that drives the road call it anything but the Jackie Robinson since the name change.
Posted 03/12 at 11:32 AM
Chris H. said...
Aaron Moreno: yeah, when we use the term “expressway” in Chicago, it means what most people mean when they use the term “freeway,” i.e. an Interstate that doesn’t charge tolls.
No idea why they’re called expressways here, but there you go.
And I still call the airport in DC “National” only because that’s what everyone called it when I used to travel on business all the time, and it’s stuck in my head that way.
That’s one scary airport. The runways are, like, what, 20 feet long? First time I flew into National, as we approached I looked out the window and saw water. Looked out again after a bit and I saw individual waves. Looked out again after a bit and I saw *fish*. I was sure we were going to splash down.
Posted 03/12 at 11:54 AM