Citigroup and any other business that buys naming rights obviously wants more than their name on the building. They want the name to be used constantly as people refer to the place in conversations, on broadcasts, in directions, in news stories, and everywhere else for that matter. “I’ll meet you at Citi Field.” “We’re located just off the Long Island Express Way, two blocks from Citi Field!” “Hello again everybody, and welcome to beautiful Citi Field, where today the Yankees play the Red Sox in a game relocated due to Yankee Stadium’s destruction at the hands of Dr. Manhattan.” That kind of thing.
In reality, the majority of these efforts are thwarted in that people either continue to use the old name for the stadium or the name of the stadium the corporate name is replacing, or more creatively, people come up with cutesy new names in an effort to avoid using the corporate name. BOB. The Phone Booth. That kind of thing.
The New York Metropolitan Transit Authority is taking it one step further, telling Citigroup that if they want their name used on a subway station, they’ll have to pay for the privilege.
Good for the Transit Authority.