AOL’s FanHouse started out as Jamie Mottram’s fresh-air response to MSM blather. Since its relaunch back in January, however, there is a lot more MSM there than there used to be:
FanHouse.com, the recently-launched sports site from AOL’s MediaGlow publishing unit, announced six major additions to its growing roster of professional journalists. Joining FanHouse’s writing staff are Greg Couch, sports columnist for the Chicago Sun-Times; Matt Steinmetz, Golden State Warriors analyst for Comcast Sports Net and former Contra Costa Times NBA writer; Dan Graziano, former national baseball writer for the Newark Star-Ledger; Ed Price, former baseball and Yankees writer for the Newark Star-Ledger; and Jeff Fletcher, former baseball writer for the Santa Rosa Press Democrat. Also joining the FanHouse editorial team is Sunny Wu, former senior editor at MSNBC.com and Page 1 editor for ESPN.com . . .
. . . FanHouse.com launched in January as AOL and MediaGlow’s main sports destination and added nationally acclaimed columnists Jay Mariotti, Lisa Olson and Kevin Blackistone to provide daily commentary and analysis across the spectrum of sports. With today’s additions, FanHouse’s writing staff now includes five Baseball Hall of Fame voters.
I’m not saying that this means that blather won out — outside of Mariotti, this is a fairly unobjectionable group of writers — but the enterprise is certainly a very different one now than it set out to be only a couple of years ago.