The Giants may not understand the law of supply and demand when it comes to thirtysomething middle infielders, but they do get it when it comes to ticket pricing:
Next season, San Francisco Giants fans buying single-game tickets for an April game against Milwaukee might pay half as much as they would for a weekend game with the rival Los Angeles Dodgers later in the year.
The club is trying something new with ticket sales in a few tough-to-sell upper-deck outfield sections of its waterfront ballpark for 2009: cost based on demand.
The walk-up sales price for up to about 2,000 seats could even go up or down on game day. The change would be minimal, say somewhere between 25 cents and $2.
Team president Larry Baer calls it “dynamic pricing” and figures it might just become the way of the future for professional sports franchises. The Giants have partnered with a software company that will make it possible to quickly change the ticket prices based on the popularity of a given game — not to mention weather, a possible milestone or a player from a visiting team who brings extra interest.
Makes sense to me.
(thanks to reader Doug C for the link)