The networks like the big market playoff teams

If you can get past the media/ad-speak, you’ll hear a tale of big market success making for some very happy television networks:

Boasting a murderers’ row of big-market clubs–along with the Yankees and a pair of Los Angeles-area contenders, no less than six of the playoff-bound MLB franchises represent top 10 DMAs–the promise of a deep run to the Fall Classic has Turner Sports practicing its home run trot. (Waiting on deck with its fingers crossed for a great World Series matchup
is Fox.)

Heading into its third year of October baseball, TBS has sold 75 percent of its avails, signing on a roster of clients that includes endemics Anheuser-Busch (official MLB partner) and JPMorgan Chase, returning sponsors BlackBerry and Captain Morgan, and rookie Hass Avocado.

The buys extend through TBS’ exclusive coverage of the American League and National League Division Series, as well as the National League Championship Series, and include enhanced positioning and onscreen entitlements.

Wait, I thought “Hass avocados” were simply a variety of avocados, not a brand. Do Granny Smith apples buy ad time? How about Cavendish bananas?


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michael standish
14 years ago

Depending on the availability of George Steinbrenner, Banana Republic might be a natural.

Bob Timmermann
14 years ago

Hass avocados aren’t a brand name. But they have their own trade group. They are the predominant variety of avocados sold in the U.S. I think the California economy now is pretty much avocado-dependent.

All the other sectors have fallen apart.

smsetnor
14 years ago

Man.  Chicago screwed MLB this year by sucking.  Oh yeah, and us fans.  There’s always next year…

YankeesfanLen
14 years ago

Wow- combine adspeak with various baseball mumbo-jumbo and you could have a whole new CIA code.

Jack Marshall
14 years ago

But no “Frank TV” promos, thank God…

Greg Simons
14 years ago

I’m rooting for a Cardinals-AL Central winner World Series.

Gerry
14 years ago

There’s a plaque commemorating the creation of the Granny Smith apple in Eastwood, a suburb of Sydney, about 4 miles from where I live. The Granny Smith festival is held there each October.

Ian
14 years ago

I’m rooting for a Rockies-Tigers World Series myself.