Actual words from the Rawlings website about the Rawlings Gold Glove award, and a bit of editing to update it.
“Just over 50 years ago, a Rawlings sales manager named Elmer Blasco made the observation that well over half of the pros in the game wore a Rawlings glove. It didn’t take him long to realize
that Rawlings should create an award that recognized defensive excellence that Rawlings could sell even more baseball gloves if it created an award to recognize ballplayers with star power.”
“If the award recipient is a Rawlings sponsored player, they will receive a gold version of their game day model on their award.
Other winners will receive a generic gold Rawlings model Other winners would do well to be a Rawlings sponsored player ’cause we’ll give them crappy awards if they aren’t.“
And the best:
“The storied history of the Rawlings Gold Glove Award has inspired
a new class of athletes a new class of athletes, assuming the winners from last year didn’t help us sell a bunch of ball gloves to attempt jaw-breaking plays and acrobatic snags in the dirt; all in the hopes of taking home the gold. Never mind the getting to the World Series thing. More than 50 years later, the Rawlings Gold Glove Award remains the game’s greatest measure of defensive excellence greatest measure of marketing excellence and its legacy is sure to live on for years to come because the people writing the copy for this website assume baseball fans will never figure out our marketing ploy.”